So it’s coming to the end of our 2 days here at Fazeley Studios talking Social Media and science communication. We’ve had some great presentations from the team at Podnosh but we’ve also shared a lot with each other about best practice and innovative ideas.
Communicating the importance of science to policy makers, the public and young people is essential, and it is what unites everybody here in the room. How we go about doing this is changing and after these sessions it is clear to me social media is going to play a huge role in the future.
The main pointers I’ll take away from the experience are:
- Creating a network through inconsequential things makes it sustainable when you want support for important things.
This really struck a chord with me as there is a tendancy – particulalry within academia – to be overly concerned with ‘worthiness’. Not everything we put out into the world of social media needs to be heavyweight stuff. Just engaging with people – on anything – is important as it opens a conversation and starts to build trust within networks.
- Look after your social stock pot.
This was one of the first concepts that Nick Booth (@podnosh) introduced to us yesterday but I think it’s a great one to keep in mind. Social networking relies largely on goodwill so make sure you have plenty in store should you need it. Be generous and promote other people’s campaigns and causes, retweet useful information and comment on other peoples blogs. If you find something out that will be of interest/use to your network share it as widely as possible.
- If you feel passionatley about something speak out – otherwise you’ll never know how many people feel the same way.
Yesterday we spoke about the Science is Vital campaign and how it started with one angry blog post. Jenny Rohn (@JennyRohn) had no idea when she penned her rant against Vince Cable’s science-bashing that so many people were feeling just as indignant and wanting to do something. The story is a great example of how to get a campaign off the ground, keep it going and create real action.
- Cats are composed of Iron, Lithium and Neon – feLINe